The holiday season is just around the corner. So, if you have an online store, you need to make preparations for the cyber weekend.
Through the cyber weekend, you can not only increase your sales, but it is a brilliant opportunity for you to improve your brand image.
Therefore, now is the time to take advantage of this brilliant opportunity.
If you are unsure how to make the most out of it, find out more about all the tips to get your eCommerce ready for the black Friday cyber week.
Go the Extra Mile
There is no harm in giving your regular customers a discount that can make their holiday season better.
With your database, you can easily pull up the data of regular customers who shop at your online shopping platform.
After which, you can send them a special discount on their next orders and then wait for the magic to happen.
Not only will it increase your brand loyalty, but good word of mouth will also help you drag more customers.
Notify Affiliates Well Ahead of Future Promotions.
Use the strategy that one of the top eCommerce companies uses. And that is to inform your affiliates about your upcoming sales in advance.
Give specifics of your holiday specials at least three weeks early if you have value-adding associates in your network.
By doing so, you can advertise your target audience beforehand, making them aware of the sales.
As a result, they will be eagerly waiting for the day of the sale to cash on it.
You’ll have a better shot of being mentioned in their Black Friday news stories, mailings to their members, and social networking sites if you do so.
Allow Customers to Personalize and Customize Their Purchases.
Being more inclusive is another effective strategy. By using this tactic, you can make the most out of the cyber weekend.
You can, for example, discontinue marketing couples’ products as a package. Let them choose a custom gift for each other.
Moreover, you can do it for customers as well by giving them a personalized experience.
Be the best eCommerce platform that provides a user experience to enable customers to choose as per their preference.
Reward your Loyal Customers
One of the tactics that best eCommerce websites use is that they give their customers exclusive discounts.
These customers have been their regular shoppers. Therefore you can use the same strategy as well.
Suppose your average consumer purchases from your platform twice a year, create a dataset of shoppers who bought on four or more instances.
It will be best to make a separate login for them or identify their profile in your system. By doing so, only they will have access to exclusive deals at checkout.
To receive the discount their email and billing address must match the account in your database. Then, send a mail to these special guests, asking them to join an exclusive club or email newsletter.
Also, inform them that you post all Black Friday and Cyber Monday offers, as well as personalized promotions, just for them.
Moreover, make it clear in the newsletter that it’s due they’re one of your favorite consumers and that they’ll keep receiving these special offers all year as a token of appreciation.
Show Support to your Team
Last but not least, if you want to be one of the largest eCommerce companies, you need to take care of your employees.
Since they will be dealing with customers throughout the season, they will be under massive pressure. A workforce that is not enthusiastic will not be able to provide your customers with the services they need.
Therefore, take care of your employees to make sure your eCommerce store does not take a hit. A little bit of appreciation or a free lunch can do the trick for you.
Also, you can make it more special by giving your employees a special bonus for standing up to the occasion.
With the cyber weekend just around the corner, it’s time for you to make the most out of this opportunity.
Make sure that your eCommerce website design is up-to-date and user-friendly to engage your customers.